Granen
Granen is a small hotel with a big heart in Åre, where passion for nature and the shifts of the seasons are combined with warm hospitality. The identity is based on a living symbol in the form of a G that can be filled with illustrations. In order to capture traditional values, the style finds inspiration from classic postcards and saga books. Giving the classic boutique hotel a new living identity inspired by the fabulous surroundings and the changing of seasons.
Designed at Bold (Stockholm). The logo concept won gold in European Design Awards.
