Branding, Art Direction and Design

Apotek Hjärtat

 

Apotek Hjärtat
In Sweden, many pharmacies look more or less the same and people seldom know what store they’re in. Based on their visual identity, we created a new graphic language to clearly distinguish Apotek Hjärtat’s retail spaces from their competitors. A flexible design system that work across the pharmacy chains many different store layouts and communication channels.

Designed at Bold (Stockholm). Project partners: Rob Bailey, BKRY

 
 
 
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