C More
A visual identity to establish C More as TV4s premium streaming service. A clearer visual tie to TV4 was made by sharing visual elements such as the custom-made typeface, an emoji-rich icon set and their famous colour red. Their passion for film is expressed in a playful tone-of-voice and layout, inspired by online messaging.
Designed at Bold (Stockholm). Project partners: Dallas, Stefan Hattenbach, Fellow Designers mfl.
