TV4 Play
As the line between TV and streamed content has become blurred, so has the distinction between TV4 and TV4 Play. The visual identity was made to let the two brands co-exist under one logo, whilst distinguishing their expression. The play symbol from the old TV4 Play logo is set free to form a flexible visual language with shapes from the remote control.
Designed at Bold (Stockholm). Project partners: Chimney, Stefan Hattenbach, Fellow Designers mfl.
